I've created a comprehensive branding and marketing strategy execution plan for your local media startup. This plan is designed to be practical and actionable, especially for resource-constrained startups.
Key highlights of the strategy:
- Phased Approach: Breaks down the work into manageable 4-week phases
- Community-First: Emphasizes grassroots engagement and local partnerships
- Multiple Revenue Streams: Diversifies income beyond just advertising
- Quick Wins: Includes immediate actions you can take in the first month
- Budget-Conscious: Provides options for both bootstrap and growth budgets
What makes local media unique:
- Your competitive advantage is hyperlocal focus - cover stories big media ignores
- Relationships matter more than reach in the beginning
- Community trust is built through consistency and authenticity
Next steps I'd recommend:
- Define your specific geographic coverage area
- Identify the 3-5 topics your community cares most about
- Set up your basic digital infrastructure this week
- Start attending local events immediately to build visibility
Would you like me to dive deeper into any specific aspect? For example:
- Content calendar templates
- Advertiser pitch deck
- Specific social media strategies
- Partnership outreach templates
